📚 Digital Marketing | 💡 By Dr. Satinder Kumar & Dr. Supreet Kaur | 🆕 Latest 2023 Edition
✒️ This comprehensive textbook explores the core principles of digital marketing — from strategy and tools to execution, analytics, and ethical considerations — tailored for academic courses in graduate and postgraduate programs.

🔹 Language: English
🔹 Edition: Latest 2023
🔹 Suitable For: BBA/MBA/PGDM, Marketing Professionals, and Digital Enthusiasts

🎯 Key Highlights:

• 🔍 In-depth coverage of essential concepts like SEO, SEM, SMM, AR/VR, AI tools, and e-business analytics

• 👥 Understanding Online Consumer Behaviour & Personalised Targeting

• 🌐 Real-world snapshots, caselets, and data-driven insights from top industry reports

• 🧠 Interactive pedagogy with MCQs, examples, practical exercises, and illustrative figures

• 📈 Latest trends in Frugal Marketing, Impulse Buying, Mobile & Video Marketing, and Smart Marketing

• 🔐 Discusses ethical issues, e-payment systems, and digital marketing environment

📘 Chapters Include:

• Strategic Digital Marketing

• Social Media: Facebook, Instagram, LinkedIn, Twitter

• SEO, CRM, E-Commerce & S-Commerce

• E-Business Analytics

• Online Communication Media

• Digital Marketing Ethics and Environment

Whether you're a student, educator, or professional, this book offers a practical and research-backed approach to mastering today’s dynamic digital marketing landscape.