📘 Strategic Management | 2nd Edition (2025)
✒️ Authored by N. Chandrasekaran & P.S. Ananthanarayanan
🎯 A Comprehensive Guide for Management Students, Professionals & Strategists in a Rapidly Globalising World

🔍 Key Highlights:

✅ Integrated Global & Indian Context
Examines strategic thinking through real-world Indian and international business cases—mergers, alliances, digitalisation, and sustainability.

✅ Evolutionary Approach to Strategy
Traces the growth of strategic management from Long Range Planning to today’s agile and tech-driven strategies.

✅ Application-Focused
🧠 Practical insights through case studies, project assignments, real-life exhibits, and chapter-wise analysis tools.

✅ Thematic & Structured Learning
Each chapter offers learning objectives, real-world illustrations, keywords, summaries, and review questions for in-depth understanding.

📚 Coverage Includes:

• Strategic Planning to Execution – Tools like SWOT, TOWS, BPR, Benchmarking, Kaizen

• Corporate Strategy – M&A, Joint Ventures, Strategic Alliances

• Global Strategy & Risk Management – Cross-border strategies, COVID-19 impact, Corporate Risk

• Governance & Ethics – CSR, Corporate Governance, Business Ethics

• Cost & Control Mechanisms – Strategic Cost Management, Evaluation & Monitoring

• Emerging Themes – Digitalisation, Technology, Globalisation, Sustainability

🧩 Also Features:

📂 50+ Case Studies including:

• Tata Starbucks | Reliance | Jio Mart

• Sony–Zee Merger | Walmart | Amazon

• NTPC | EID Parry | Bharti Airtel

• Jubilant FoodWorks | Indian Bank–Allahabad Bank Merger

📖 Ideal For:
MBA, PGDM, BBA, Executive Learners | Practising Managers | Strategy Consultants | Corporate Leaders

🔗 Why This Book Stands Out:
It empowers readers to formulate, implement, evaluate, and lead strategy in today's volatile business environment—blending Indian ethos with global best practices.