📘 Business Management | Latest Edition (2025)
✒️ Authored by Dr. Neeru Vasishth & Dr. Vibhuti Vasishth
🎯 A Comprehensive Guide Tailored for MBA, PGDM, BBA, PGPM, MCA & Other Professional Courses

🔍 Key Highlights:

✅ Simple, Systematic & Concept-Driven
Crafted with 30+ years of teaching experience, this book offers a structured and student-friendly approach to mastering management principles.

✅ Practical Pedagogy

• 💬 Quotations open every chapter for reflective learning

• 📊 Tables & Charts simplify comparative understanding

• 📌 Numbered Paragraphs for precise referencing

• 💡 Conceptual Questions & Case Studies to build application-based learning

✅ Exam & Industry Ready
Blends theoretical clarity with real-world examples and decision-making tools to prepare students for both academics and business practice.

📚 Complete Coverage Includes:

• ✔️ Core Concepts – Planning, Organising, Staffing, Leading, Controlling

• ✔️ Advanced Topics – Strategic Planning, MBO, CSR, Corporate Governance

• ✔️ Human Dynamics – Leadership, Group Behaviour, Motivation, Communication

• ✔️ Modern Management – Knowledge Management, Learning Organisation, Change

• ✔️ Behavioural Science Integration – Personality, Perception, Team Dynamics

📖 Ideal For:
Students of BBA, MBA, PGDM, MCA | Faculty | Aspiring Managers | Business Professionals

🔗 Why You’ll Love This Book:
It doesn’t just teach you how management works—it shows you why it works, through a deep, classroom-tested narrative built for today’s learners.