📘 Management Principles & Applications | 4th Edition (2025)
✒️ Authored by Dr. V.S.P. Rao
🎓 A NEP-Compliant, Skill-Focused Textbook for B.Com. (Hons.), DU (SOL/NCWEB), and Budding Managers

🔍 Key Highlights:

✅ Complete NEP Alignment
Crafted for the DSC-1 paper on Management Principles & Applications under the National Education Policy (NEP) – ensures interdisciplinary learning, skill development, and ethical grounding.

✅ Practical & Engaging Pedagogy
Features case studies, role-play exercises, charts, and skill-building activities to bridge theory with real-world application.

✅ Written by a Veteran Expert
By Dr. V.S.P. Rao, an award-winning author and management consultant with 40+ years of academic experience.

📚 Coverage Includes:

🧠 Fundamentals of Management
Classical to modern theories, significance of management, and Indian management ethos

📊 Planning & Decision-Making
Micro, meso, and macro environmental analysis, Porter's Five Forces, and decision-making frameworks

🏢 Organising & Structuring
Traditional vs. modern structures, decentralisation, delegation, formal/informal interfaces

🚀 Directing & Controlling
Leadership theories, motivation techniques, Balanced Scorecard, and accountability systems

🌐 Contemporary Themes
Covers digitalisation, entrepreneurship, ethics, sociocracy, diversity, and subaltern perspectives in modern business

🧾 Indian Ethos & Epics
Unique insights from Bhagavad Gita & Ramayana in appendices—bridging values with modern leadership

🎯 Who Should Read This?

• 📘 B.Com. (Hons.) Students (DU, SOL, NCWEB)

• 🎓 Educators seeking a structured, NEP-aligned resource

• 📊 Aspiring managers & corporate professionals

• 💡 Enthusiasts aiming for a foundational + contemporary understanding of management

🔎 Learning Support Includes:

✔️ Chapter Summaries
✔️ Review Questions
✔️ Skill-based Role Play Tasks
✔️ Solved Examples & Past Year Papers
✔️ Concept Charts & Visual Aids

🎯 Outcome:
A power-packed learning companion that blends theory with contemporary practice—ideal for acing exams and mastering modern management in real life.