📘 Business Economics | 2nd Edition (2025)
✍️ Authored by Prof. (Dr) Abha Mittal & Dr Meghna Aggarwal
🎓 NEP & UGCF-aligned | Ideal for B.Com. (Hons.) & B.Com. Semester V Students
A modern, accessible, and exam-oriented textbook offering deep insight into microeconomic principles and their business applications—updated to reflect the latest curriculum frameworks and university guidelines.
✅ Key Highlights:
📚 Updated NEP Curriculum – Covers Delhi University’s UGCF and similar syllabi across Indian universities
📖 Clear, Conceptual Language – Simplifies demand-supply, elasticity, consumer & producer behaviour, and market structure theories
📊 Graphical & Numerical Clarity – Features equations, diagrams, and math-based problem sets for applied understanding
📘 Case Studies & Real-Life Business Contexts – Links microeconomic principles with everyday decision-making
🧠 Pedagogy-focused Design – Includes chapter summaries, visual aids, problem sets, and review questions
📝 Exam-Ready – Includes B.Com. (Hons.) & B.Com. (Prog.) December 2024 past papers and numerical exercises
🎯 Special Topics Covered – Game theory, labour supply, pricing strategies like peak load pricing, and market interdependencies
📘 Book Structure:
1️⃣ Fundamental Economic Concepts
Demand, Supply, Market Equilibrium, Elasticity, and real-world applications
2️⃣ Consumer Behaviour
Cardinal & Ordinal Utility, Indifference Curves, Substitution & Income Effects
3️⃣ Production & Cost
Short-run & Long-run Production Functions, Isoquants, Cost Curves
4️⃣ Market Structures
Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly – with case studies and models
5️⃣ Contemporary Business Topics
Labour market decisions, Game Theory, pricing strategies, and behavioural economics
6️⃣ Chapter-end Tools
Review Questions, Numerical Exercises, Conceptual Clarity Checks
7️⃣ Past University Exam Papers
For immediate practice and assessment
📌 Perfect For:
🧑🏫 Instructors & Faculty
📈 MBA, CA-Inter, CS, BBA Candidates
🧑⚖️ UPSC & Competitive Exam Aspirants
🔍 Builds foundational economic intuition while training you for real-world application and academic success.
