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πŸ“˜ Entrepreneurship | Latest Edition (2024)
βœ’οΈ Authored by Prof. CA Abha Mathur, this book is a dynamic and insightful guide tailored for B.Com. Semester-IV students (DSC-4.1) under the University of Delhi’s NEP-based curriculum. It serves as both a foundational text and a practical handbook for aspiring entrepreneurs, combining conceptual clarity with real-world relevance.

πŸ“š Published by: [Publisher Not Specified]


πŸ” Key Highlights:

βœ… Objective-Driven Content – Aims to instil creative thinking, business planning skills, and awareness of entrepreneurial opportunities in India
βœ… Student-Centric Approach – Simplified explanations, practical illustrations, and curriculum-aligned structure for easy comprehension
βœ… Real-World Orientation – Enriched with success stories, government schemes, and activities like SWOT analysis, business idea generation, and more
βœ… Hands-on Methodology – Offers projects, startup ideation, and exposure to venture creation, innovation, and fundraising strategies
βœ… Coverage of Women & Social Entrepreneurs – Highlights inspiring profiles like Kiran Mazumdar Shaw, and includes family business dynamics and modern venture trends


🧩 Topics Covered:

  • Concept, scope & evolution of entrepreneurship in Indian society

  • Entrepreneurial mindset and psychological traits

  • Theories, processes, and roles of entrepreneurship in social and economic development

  • Types of entrepreneurs: corporate, social, family-based, and women-led ventures

  • Venture creation, idea generation, innovation, team-building & managing failures

  • Resource mobilisation: funding, angel investors, VCs, incubators

  • Government initiatives like Startup India, Make in India, and related support schemes

  • Managerial & marketing essentials for new businesses


🎯 Perfect for learners ready to turn ideas into impact, this book empowers students to lead, innovate, and transform challenges into opportunities.