π Entrepreneurship | Latest Edition (2024)
βοΈ Authored by Prof. CA Abha Mathur, this book is a dynamic and insightful guide tailored for B.Com. Semester-IV students (DSC-4.1) under the University of Delhiβs NEP-based curriculum. It serves as both a foundational text and a practical handbook for aspiring entrepreneurs, combining conceptual clarity with real-world relevance.
π Published by: [Publisher Not Specified]
π Key Highlights:
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Objective-Driven Content β Aims to instil creative thinking, business planning skills, and awareness of entrepreneurial opportunities in India
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Student-Centric Approach β Simplified explanations, practical illustrations, and curriculum-aligned structure for easy comprehension
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Real-World Orientation β Enriched with success stories, government schemes, and activities like SWOT analysis, business idea generation, and more
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Hands-on Methodology β Offers projects, startup ideation, and exposure to venture creation, innovation, and fundraising strategies
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Coverage of Women & Social Entrepreneurs β Highlights inspiring profiles like Kiran Mazumdar Shaw, and includes family business dynamics and modern venture trends
π§© Topics Covered:
Concept, scope & evolution of entrepreneurship in Indian society
Entrepreneurial mindset and psychological traits
Theories, processes, and roles of entrepreneurship in social and economic development
Types of entrepreneurs: corporate, social, family-based, and women-led ventures
Venture creation, idea generation, innovation, team-building & managing failures
Resource mobilisation: funding, angel investors, VCs, incubators
Government initiatives like Startup India, Make in India, and related support schemes
Managerial & marketing essentials for new businesses
π― Perfect for learners ready to turn ideas into impact, this book empowers students to lead, innovate, and transform challenges into opportunities.