📘 Entrepreneurship | Latest Edition (2024)
✒️ Authored by Prof. CA Abha Mathur, this book is a dynamic and insightful guide tailored for B.Com. Semester-IV students (DSC-4.1) under the University of Delhi’s NEP-based curriculum. It serves as both a foundational text and a practical handbook for aspiring entrepreneurs, combining conceptual clarity with real-world relevance.

📚 Published by: [Publisher Not Specified]

🔍 Key Highlights:

✅ Objective-Driven Content – Aims to instil creative thinking, business planning skills, and awareness of entrepreneurial opportunities in India
✅ Student-Centric Approach – Simplified explanations, practical illustrations, and curriculum-aligned structure for easy comprehension
✅ Real-World Orientation – Enriched with success stories, government schemes, and activities like SWOT analysis, business idea generation, and more
✅ Hands-on Methodology – Offers projects, startup ideation, and exposure to venture creation, innovation, and fundraising strategies
✅ Coverage of Women & Social Entrepreneurs – Highlights inspiring profiles like Kiran Mazumdar Shaw, and includes family business dynamics and modern venture trends

🧩 Topics Covered:

• Concept, scope & evolution of entrepreneurship in Indian society

• Entrepreneurial mindset and psychological traits

• Theories, processes, and roles of entrepreneurship in social and economic development

• Types of entrepreneurs: corporate, social, family-based, and women-led ventures

• Venture creation, idea generation, innovation, team-building & managing failures

• Resource mobilisation: funding, angel investors, VCs, incubators

• Government initiatives like Startup India, Make in India, and related support schemes

• Managerial & marketing essentials for new businesses

🎯 Perfect for learners ready to turn ideas into impact, this book empowers students to lead, innovate, and transform challenges into opportunities.