📘 Management Principles and Organisational Behaviour | Latest Edition
✒️ Authored by Prof. (Dr) Neeru Vasishth, this comprehensive textbook blends classical and contemporary management theories with the study of human behaviour in organisations. It offers a structured and accessible guide through managerial functions—planning, organising, staffing, leading, and controlling—while deeply exploring individual and group dynamics, leadership, motivation, and organisational change.
📌 Key Features:
✅ Curriculum-Aligned Content | Thoroughly mapped to major BBA/MBA syllabi and academic institutions
🧠 Dual Focus | Covers both Management Principles and Organisational Behaviour in 37 structured chapters
📖 Case Studies & Real-World Examples | Practical scenarios demonstrating key concepts like motivation, leadership, and conflict resolution
🎯 User-Friendly Pedagogy | Simple language, conceptual clarity, and structured progression
📊 Contemporary Relevance | Includes insights from Drucker, Porter, and Senge, and covers ethics, globalisation, and adaptability
🧾 Learning Aids | End-of-chapter review questions, illustrations, and modular layouts to aid deeper learning
👥 For Students & Professionals | Ideal for business management students, educators, researchers, and working professionals